Research Stream: Social Technologies
Author: Manokamna Singh, PhD Researcher at Maynooth University’s Department of Psychology, Research Funded through the Science Foundation of Ireland (SFI) Centre for Research Training in Advanced Networks for Sustainable Societies (ADVANCE CRT)
Decision-making is a crucial part of human life. Human beings take decisions and make choices on a daily basis to drive their social life. The decisions made produce an impact on the family and shape the future of society. The reasoning behind the decisions can be implicit and explicit attitudes. Implicit attitudes are evaluations that occur without deliberate or unconscious thought. The primary factors which shape the implicit attitudes are past experiences, cultural norms, and social influences. Explicit attitudes are conscious evaluations that everyone can articulate and are aware of holding. This attitude is a reflection of the beliefs and ideals that people consciously support. Unconscious bias is also commonly referred to as implicit bias, as noted by Lopez (2018). The term was first coined in 1995 by Mazarin Banaji and Anthony Greenwald in their article on implicit social cognition. The two psychologists argued that social behavior was significantly affected by unconscious associations and judgments.
Continue reading “Modelling Group Label Implicit and Explicit Attitudes with Language Models”